Small Business Sunday, shortened to the hashtag #SBS on Twitter, was created by Theo Paphitis in October 2010. Theo is best known for appearing on Dragons Den on BBC Two. He is Chairman of Ryman Stationeryplus Boux Avenue lingerie and Robert Dyas, as well as joint owner of Red Letter Days
Theo is also a mentor and investor to many other business acquainted via the Den includingMagicWhiteboard, Wedgewelly and Value My Stuff.
Each week Theo rewards small businesses that tweet him @TheoPaphitis and describe their business in one tweet including the all-important hashtag #SBS. Only tweets made in the time slot between 5.00 PM and 7.30 PM each Sunday count.
Each week Theo reviews and chooses his favourite lucky six who are then re-tweeted. As he has over 400,000 followers, this provides a massive boost to the chosen lucky businesses.
The benefits range from increased Twitter followers, to positive media publicity and crucially for many, increased sales! Of course, none of this is guaranteed as it is largely down to perseverance and hard work. A smidgen of luck comes in handy.
And why am I telling you all this, well because back in 2012 1st April (i know fools day, except this time i was no fool) I WON my #SBS and recently 28th Nov I got to meet Theo Paphitis and show off my picture with him.
So there you have it, if you have a small business/hobby/crafter that you would like to get noticed have a go, find out more info here http://www.theopaphitissbs.com/
Now after all that excitement, it's time to prepare for surgery once again. Date is for the 8th Jan 2014 and the plan is pelvic ost, so long recovery ahead once more.
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